The patented technology responsible for this breakthrough is a flex-on™ split-ring system that is embedded in the curtain and simply snaps over the shower curtain rod. There are no loops, hooks or rings to fumble with, no additional hardware is required and, most importantly, there is no need to remove the existing shower rod! Ask any housekeeper in America what their least favorite chores are, and chances are that installing a shower curtain is one of them. Well, no more. No more broken, unattached or missing rings that would cause an outdated shower curtain to hang unattractively. Forget about the negative guest experience that broken shower curtains can give. Here’s a curtain that is guaranteed to hang beautifully- even after repeated washings